At Livelink, our cross-channel marketing strategy development is focused on clients’ customers. We build relationship marketing strategies and tactics that make the most of our clients’ brand, so that they can get customers and keep them.
We get most out of your marketing spend by focussing on long term customer retention and reducing customer acquisition costs. An effective marketing strategy requires a number of facets: Content Strategy, Websites, email marketing, social media engagement, mobile experience and print. To get the ball rolling, we’ll first look at what opportunities there are in your business to exploit this.
Our opportunity appraisal will look, in-depth, at your customers through things like internal customer data, independent research and an existing base of insight. This will give us the information we need to identify the best way to communicate with your prospects and customers, resulting in a strategic and financial perspective on your marketing investment. From there, we can develop a cross-channel marketing strategy that’s personal and relevant to your prospects and customers.